The company’s complete and dedicated building automation solution is one of a kind in the European market
Based on its recent analysis of the building automation systems (BAS) market, Frost & Sullivan recognizes Siemens Building Technologies with the 2013 European Frost & Sullivan Market Leadership Award. Siemens’s Desigo (a BAS), an excellent business model and strategic positioning in Europe have all come together to firmly cement its leadership position in the BAS market.
Siemens Building Technology held the highest market share of 23 percent of the total BAS market in Europe in 2012. Its revenues grew by 5 percent year-on-year over 2011 in the European, Middle Eastern and African regions due to the popularity of its holistic solutions.
The furious pace of growth in the ICT industry and the emergence of central servers and cloud computing have aided the expansion of Siemens’s product portfolio. It provides benchmarking, discovers places of investment and suggests improvement measures by location. It also automatically offers remote access to these sites, consequently increasing the speed and quality of services.
“Frost & Sullivan’s competitive benchmarking indicates that Siemens AG has an edge over other participants in this market because of its in-depth knowledge to handle diverse data from buildings,” said Frost & Sullivan Research Analyst Balaji Anand Sagar. “Its BAS offering is a complete solution that integrates and optimizes heating, ventilation and air conditioning (HVAC), lighting and many other functions, such as blinds, into one system.”
Siemens offers solutions in select vertical markets and tailors them to suit the specific features and requirements of different types of buildings. One of the strongest growing vertical markets is data centers. Siemens’s building automation and control system especially caters to this vertical by offering a data center solution that integrates intrusion detection and video surveillance systems, fire control and smoke detection systems, and CCTV and evacuation solutions.
This integrated building technology is unique in the market and helps customers optimize and save energy throughout the lifecycle of the building, setting Siemens apart from the competition. In addition to BAS, Siemens offers energy analysis and customer support through its Advantage Operations Centers (AOC), wherein its experts continuously monitor building performance for desired parameters and tune them remotely for optimization.
“The company also offers the option of pre-financing renovation projects either directly or by working as a technology partner with another financial institution. In performance contracting, the company may guarantee the defined energy savings to the customer,” noted Sagar. “Such a confident business model, combined with an integrated solution, has propelled the company to the top rung in the European BAS market.”
Each year Frost & Sullivan presents this award to the company that has demonstrated market share leadership through the implementation of Market Engineering strategy. The recipient has displayed excellence in all areas of the market leadership process, including the identification of industry challenges, market drivers, and market restraints, as well as strategy development and methods of addressing market dynamics. Furthermore, the award recipient has continually demonstrated solutions for monitoring market changes and for implementing superior market engineering strategies.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
